Marketing Pitbull is a digital marketing consultant for businesses pertaining to law and medicine. Marketing has become a crucial function today, as technology disrupts industries and people turn increasingly online to carry out work. Marketing strategies also need a revisiting.
The company was founded in 1996, at the very onset of the internet revolution. The founders of the company, two young marketing graduates from the University of Dallas, recognized that the waves were changing. The power of the internet was visible even then, and these graduates foresaw a future where even businesses are conducted through the internet.
Thus began Marketing Pitbull. Initially, the company began to assist retail businesses to start using the internet for their marketing needs. It helped that the 90s witnessed the dot com revolution and people were becoming increasingly aware of the internet. Retail businesses were considered as a potential casualty in the future, even at the time.
The company gradually moved into advising law firms, clinics and hospitals, industries which are more traditional and technology-averse in nature. Today, the company boasts annual revenues of $20M and a client base that includes top law firms in Texas such as Fulbright & Jaworski and Baker Botts. And the growth shows no signs of slowing.