3 digital marketing trends law firms should watch out for

The world is changing so fast within the blink of our eyes. Uncertainty and unpredictability are creeping into industries, and the traditional mindset just won’t do. For law firms to adapt truly to the digital age, there needs to be a top-down shift in mindset. Strategically, such firms need to change instead of simply hiring tech professionals.

In this post, we look at the latest trends impacting digital marketing. These trend will impact how your brand is perceived by the new generation of consumers. Even shareholders are keeping a look out at how companies are inculcating trends into their organizations.

Perfect voice search algorithms

Typing a keywork into Google is becoming outdated. The next phase of search is going to be through voice search. As devices like Alexa (amazon) and Google Home (Google) become more prevalent and accessible to the everyday consumer, you need to be able to market yourself to these devices. How do you do it? Ensure that your value proposition ties in with your key consumer preferences. Understand your consumer as much as possible.

Have a chatbot

Chatbots are all the rage today. Any and every type of business is integrating chatbots to their front-end and back-end platforms. There is a substantially higher chance of users engaging with chatbots as opposed to bland email campaigns. Ensure that your chatbot is accurate by collecting and analyzing as many data points as possible. Make the engagement smooth and seamless.

Marketing through analytics

Law firms are sometimes infamous for relying too much on instincts and experiences of their legal partners. Statistics is secondary to these. However, in today’s world, data drives decisions and revenues. Law firms need to become more data-centric, and acquire and service clients based on analytical patterns.

Ensure that you are positioned to deal effectively with these trends. And if you think you aren’t, we are just a phone call away. Our tech-savvy team can ensure that you adapt without much difficulty.

How to seamlessly transition your law firm to the digital age

Advertising in the past means you had to contact your local newspaper or magazine publisher and pay them for ad space. While this wasn’t an inexpensive option, it was the best way you could do things. Either that, or you pay over the odds to a broadcasting station so that your ad appears in television or radio.

How things have changed! Today, all you need to do is to ensure that you are among the first names that appear in Google or Facebook. Don’t get us wrong, neither is it simple nor incredibly cheap. However, there is a technique to it that you can use to your benefit. It is much more than simply the economic driver of supply vs demand.

The tech giants – Google, Facebook, Amazon and Microsoft – control advertising today. In the United States, just Google and Facebook control three quarters of digital advertising revenues. And their monopolistic control on advertising shows no signs of slowing. People are spending more and more time on Google And Facebook today than at any time in the past.

In order to effectively adapt to the reality in our country, it is vital that companies and executives embrace uncertainty and change. Any digital marketing initiative requires a strategic change of vision from the very top. Part of our services is actually talking to executives to convey the message that any marketing initiative should be viewed as a long-term approach, and not for immediate short-term gains.

Once that is done, it is vital to establish what sub-categories under marketing would be made digital. When it comes to traditional industries like law and medicine, it is good to mix up online and offline mediums, especially in a state like Texas which is predominantly rural. This is how you set the overarching strategy of your company’s marketing activities.

Law firms can look up to DLA Piper as a leading example of innovation and creativity. DLA’s predictive analytics platform to resolve cases of client revenue losses, and its overall embracing of technology, provides them a key brand boost. Ultimately, marketing costs are recovered only through Lifetime Value (LTV) from clients.