Law Firm Marketing – The Ultimate Guide to Attorney Marketing Strategies


No business can succeed in their name or brand alone. Everyone needs a little help sometimes. 16 lawyers gather recently to go over different strategies that they have used in the past. The consensus from their meeting is that a lot of law firms do not get enough business because they focus on the wrong things.

“Too many lawyers are not focusing enough energy on authentically connecting with the client. That is why they do not bring in the business they need or desire. Law firms need to find a connection or the client is not going to hire them.”

Throughout their meeting, a lot of strategies were discussed.

Below you will find the top ten plans that stood out the most with the 16 lawyers.

1) Infrastructure

You need to find the right online presence for your firm. There is a site called “LawLytics.” Lawyers for lawyers design the website. It is a handy tool that has helped some of the best lawyers in their field become successful. The CEO spent ten years practicing as a lawyer before he turned to a career in marketing. Dan feels his personal and professional experience can help other lawyers get the success they want. Dan knows what is required.

2) Content Is Key

According to Dan, you should be providing valuable content. Law firms need to deliver useful text and imagery to find the audience they want. Everything will fall into place once you see the right words. You need to delegate someone who understands the law, the written word, and the internet to get the job done. Hiring anyone else is going to give you less of a stable outcome.

3) Do not Waste Money

Sometimes that can be hard to do. There is a lot of trial and error in the beginning. Sometimes you do need to break a few eggs to make an omelet. However, you need to learn from these mistakes. You need to be able to measure your success. Word of advice: You should not attempt it if you cannot stop it. Begin with something small. See how that goes. Progress takes time. You need to know what is working and why.

An Example:

Say you spend $100,000 on advertising. Four weeks go by, and you still do not know how to measure the results for accuracy. The chances are pretty good that you wasted your money right from the start. You need to come up with something more agreeable and trackable to find the results you need.

4) The Bills Are Paid

Sometimes you need to focus on the people who pay your bills. Trying something new is okay. However, sometimes those clients do not pan out. You need to work with the people you trust. Those are the people who regularly send you business and a monthly paycheck. Paying the bills is necessary. Keeping it simple is sometimes the best marketing strategy you have at your disposal.

FYI: You can use LawLytics to reference the clients who want to work with you. It is a great tool to make sure they are worth your time and investment.

5) Your References

Your references are not going to happen on their own. That is why you need to take the time to get to know the people you work with. The clients on your payroll trust you already, so that is not the issue. You need to work hard to establish trust with their references. Their references are not going to believe you because you tell them too simply. Sometimes a little confidence gives you everything you need.

6) Your Colleagues

Lawyers do not clock out when the clock strikes 5 PM. Lawyers work day and night in their profession. They go to dinners. They talk to people in the trade association. The wine and dine the clients. You cannot turn it off just because you need a break. You always need to be working the room and advertising yourself. You never know when you will meet someone who needs you.

7) No Cold Calling

No reputable law firm has ever had to make a cold call. You are doing something wrong if you are cold calling. It is similar to “ambulance chasing.” You should be able to build your law firm business as long as you have a warm concrete market to talk to.

You can also refer to a source: one400 attorney marketing guide for more information.

3 digital marketing trends law firms should watch out for

The world is changing so fast within the blink of our eyes. Uncertainty and unpredictability are creeping into industries, and the traditional mindset just won’t do. For law firms to adapt truly to the digital age, there needs to be a top-down shift in mindset. Strategically, such firms need to change instead of simply hiring tech professionals.

In this post, we look at the latest trends impacting digital marketing. These trend will impact how your brand is perceived by the new generation of consumers. Even shareholders are keeping a look out at how companies are inculcating trends into their organizations.

Perfect voice search algorithms

Typing a keywork into Google is becoming outdated. The next phase of search is going to be through voice search. As devices like Alexa (amazon) and Google Home (Google) become more prevalent and accessible to the everyday consumer, you need to be able to market yourself to these devices. How do you do it? Ensure that your value proposition ties in with your key consumer preferences. Understand your consumer as much as possible.

Have a chatbot

Chatbots are all the rage today. Any and every type of business is integrating chatbots to their front-end and back-end platforms. There is a substantially higher chance of users engaging with chatbots as opposed to bland email campaigns. Ensure that your chatbot is accurate by collecting and analyzing as many data points as possible. Make the engagement smooth and seamless.

Marketing through analytics

Law firms are sometimes infamous for relying too much on instincts and experiences of their legal partners. Statistics is secondary to these. However, in today’s world, data drives decisions and revenues. Law firms need to become more data-centric, and acquire and service clients based on analytical patterns.

Ensure that you are positioned to deal effectively with these trends. And if you think you aren’t, we are just a phone call away. Our tech-savvy team can ensure that you adapt without much difficulty.

How to seamlessly transition your law firm to the digital age

Advertising in the past means you had to contact your local newspaper or magazine publisher and pay them for ad space. While this wasn’t an inexpensive option, it was the best way you could do things. Either that, or you pay over the odds to a broadcasting station so that your ad appears in television or radio.

How things have changed! Today, all you need to do is to ensure that you are among the first names that appear in Google or Facebook. Don’t get us wrong, neither is it simple nor incredibly cheap. However, there is a technique to it that you can use to your benefit. It is much more than simply the economic driver of supply vs demand.

The tech giants – Google, Facebook, Amazon and Microsoft – control advertising today. In the United States, just Google and Facebook control three quarters of digital advertising revenues. And their monopolistic control on advertising shows no signs of slowing. People are spending more and more time on Google And Facebook today than at any time in the past.

In order to effectively adapt to the reality in our country, it is vital that companies and executives embrace uncertainty and change. Any digital marketing initiative requires a strategic change of vision from the very top. Part of our services is actually talking to executives to convey the message that any marketing initiative should be viewed as a long-term approach, and not for immediate short-term gains.

Once that is done, it is vital to establish what sub-categories under marketing would be made digital. When it comes to traditional industries like law and medicine, it is good to mix up online and offline mediums, especially in a state like Texas which is predominantly rural. This is how you set the overarching strategy of your company’s marketing activities.

Law firms can look up to DLA Piper as a leading example of innovation and creativity. DLA’s predictive analytics platform to resolve cases of client revenue losses, and its overall embracing of technology, provides them a key brand boost. Ultimately, marketing costs are recovered only through Lifetime Value (LTV) from clients.